2023 Rolex Day-Date 40 White Gold / Fluted / Olive-Green / Roman / President

The Rolex Day-Date 40 White Gold is the Day-Date at its most discreet: precious metal that reads like steel from across the room, with the sought-after olive-green Roman dial doing the work up close. This is the Day-Date at its most discreetly luxurious: 40mm in 18ct white gold — the precious metal that looks, at a glance, like steel — with a fluted bezel and an olive-green Roman-numeral dial (Ref. 228239-0033). An unworn 2023 example on the President bracelet, at $48,999.

About the Rolex Day-Date 40 White Gold President

White gold is the connoisseur's choice for the Day-Date: all the weight, finish and value of solid precious metal, but with the understated colour of steel — the people who recognise it will know exactly what it is, and everyone else won't. Against that cool white-gold case, the olive-green lacquer dial with Roman numerals adds warmth and a modern point of view. The fluted white-gold bezel and President bracelet complete the most quietly powerful watch in the range.

Rolex Day-Date — Full Specifications

• Reference: 228239-0033
• Model: Rolex Day-Date
• Year: 2023
• Case size: 40 MM
• Case material: White Gold
• Dial: Green
• Movement: Automatic 3255
• Condition: Unworn
• Set: Box and papers included

The Movement — Calibre 3255

Inside is Rolex's calibre 3255 — the movement that opened Rolex's current generation of flagship mechanics. It combines the day-of-the-week and date displays of the Day-Date with the Chronergy escapement and a ~70-hour power reserve, and is finished to the standard reserved for the President. It is a certified Superlative Chronometer, accurate to −2/+2 seconds per day.

Who Should Buy This Watch

It's for the buyer who wants the ultimate Rolex without announcing it — a collector who values the 'in the know' discretion of white gold over the obvious statement of yellow or rose. The green dial keeps a classic reference feeling current.

Pricing and Availability in 2026

This 2023 example is offered at $48,999 in unworn condition, full-set with box and papers. Secondary-market pricing on the Rolex Day-Date moves with demand, condition and set completeness; Crown Watch Group locks the price at the time of offer, and every watch is authenticated before any payment is made.

Common Questions

Why choose a white-gold Day-Date over steel?

The Datejust, not the Day-Date, is the steel option — the Day-Date is only made in precious metal. White gold gives the understated look of steel with the substance, finishing and value of solid 18ct gold, which many collectors prize for its discretion.

Is this watch unworn?

Yes. This is an unworn 2023 example supplied full-set and authenticated by Crown Watch Group before delivery.

Source This Watch Through Crown Watch Group

Crown Watch Group is a Miami-based Rolex sourcing and concierge service. This watch is authenticated in full — reference, movement, case, bracelet, dial and documentation — before any payment is requested, and ships fully insured nationwide with an in-person handoff available for Miami clients. Submit a request or message us directly to reserve it or ask a question.