Upgrade Seamlessly
Upgrade Your Rolex Without the Hassle
Trade your current Rolex toward the model you actually want — one coordinated transaction, fully guided from valuation to delivery.
Trade your current Rolex toward the model you actually want — one coordinated transaction, fully guided from valuation to delivery.
Submit Both Watch Details
Tell us your current watch and the model you want. Takes under two minutes. No photos or commitment required at this stage.
We Structure the Trade
Our team responds within 24 hours with a full trade breakdown — the offer for your watch, the cost of your target, and the net amount due or owed. No pressure to proceed.
Exchange & Deliver
Once you approve the terms, we authenticate your watch and source your upgrade simultaneously. Miami clients can exchange in person; all others via insured shipping both ways.
Takes less than 2 minutes
Submit your details and our team will respond within 24 hours
Your request has been received. Our team will contact you within 24 hours with a trade evaluation.
Typical response: within 24 hours
A trade combines the sale of your current Rolex and the purchase of your target reference into a single coordinated transaction. Your watch is valued at current secondary market rates; that value is applied directly toward the cost of the watch you want. The difference — positive or negative — is settled at closing. No waiting to sell first, no managing two separate deals, no gap in the market between one transaction and the next.
This structure is particularly useful when market prices are moving. Completing both sides simultaneously means you are not exposed to price fluctuations between selling and buying.
Trades work best when the price differential between your current watch and your target is manageable — typically within $10,000 to $20,000 — and when you want the upgrade handled without the complexity of two independent deals. The most common trades we complete involve lateral moves within the Rolex sport line: from a Datejust to a Submariner, from a Submariner to a GMT-Master II, or from an earlier reference to a current production model.
If the differential is large or your watch has unusual provenance that requires extra time to match with a buyer, a separate sell transaction may make more financial sense. We will tell you which route is better before you commit to anything.
Our team assesses both watches using real secondary market data and responds within 24 hours with a proposed trade structure: the offer for your watch, the cost of the target, and the net amount due or owed.
The evaluation is free and non-binding. If the numbers work for you, we proceed to inspection and authentication of your watch before any payment is exchanged. If they do not, there is no charge and no pressure. Clients in Miami can complete the exchange in person; all others are handled via insured shipping both ways.
Not sure if a trade is the right move?
Message us on WhatsApp — we'll tell you honestly whether a trade or a straight sale gets you more value.