Nov 2, 2026
Rolex Day-Date for Sale: 2026 President Prices & How to Buy
Looking for a Rolex Day-Date for sale in 2026? The Day-Date — "the President" — is Rolex's flagship status watch, made only in gold and platinum. Secondary-market prices run from about $38,000 for yellow gold to well over $100,000 for diamond and platinum examples. Crown Watch Group sources any Day-Date reference, authenticates it, and delivers before you pay. Request your Day-Date here for a current market quote.
Rolex Day-Date prices in 2026
Because it is solid precious metal, the Day-Date's price is anchored to its metal, dial and diamonds as much as to demand:
Reference | Description | 2026 secondary-market range |
|---|---|---|
128238 | Day-Date 40, yellow gold | $38,000 – $46,000 |
128235 | Day-Date 40, Everose gold | $40,000 – $50,000 |
128239 | Day-Date 40, white gold | $38,000 – $48,000 |
228206 | Day-Date 40, platinum, ice-blue dial | $75,000 – $100,000 |
Diamond / gem-set | Factory diamond dials and bezels | $60,000 – $250,000+ |
The 36mm President (128238 and the older 118238) is the classic size; the 40mm wears more modern. See our full how much is a Rolex Day-Date guide for details.
Which Day-Date should you buy?
- Yellow gold: the definitive President look and the most recognisable.
- Everose gold: Rolex's proprietary rose gold — warmer and more contemporary.
- Platinum ice-blue: the understated flex; the ice-blue dial is reserved for platinum.
- 36mm vs 40mm: 36mm is traditional and dressy, 40mm is the modern presence.
The olive-green Roman dial Everose 228235 is one of the most requested modern Presidents — see our Day-Date olive green Roman feature.
What to check before you buy
- Factory vs aftermarket diamonds — aftermarket gem-setting is common and materially changes value.
- Dial originality and correct day/date discs for the market/language.
- Calibre 3255 (current 40mm) movement genuine and correct.
- President bracelet stretch and solid-gold hallmarks.
- Serial, card and full set.
On a watch this valuable, independent authentication before payment is non-negotiable — see how to spot a fake Rolex and choose a trusted Rolex dealer.
New vs pre-owned
Gold Day-Dates are easier to buy new than the steel sports models, but pre-owned and unworn examples offer far more dial and diamond choice, better pricing, and access to discontinued configurations. Our new vs pre-owned Rolex guide covers the trade-offs, and gold vs steel Rolex helps if you are weighing the metal.
Rolex Day-Date for sale: how we source yours
Finding the right Rolex Day-Date for sale means matching the exact metal, dial and size you want — a champagne 36, an ice-blue platinum 40, an olive-green Everose. Tell us the reference and budget; we locate it through our vetted network, authenticate it, and send photos and firm pricing before you commit. You pay only when satisfied, and we ship fully insured worldwide — the safe way to buy a Rolex online.
Request a Rolex Day-Date and we'll return with availability.
Who the Day-Date is for
The Day-Date has been the watch of presidents, executives and anyone who wants their Rolex to read unmistakably as the top of the range. Made only in gold and platinum, with the day spelled out in full at twelve, it is the most overtly luxurious model Rolex produces — and the one that most clearly signals arrival.
Because it is solid precious metal, it also behaves differently from the steel sports watches. Its price has a metal floor that limits downside, and the quieter configurations — a champagne 36 or an ice-blue platinum 40 — tend to hold value better than the most heavily gem-set examples, which are more about personal taste. If you want one watch that will still feel significant in twenty years, the President is built for exactly that.
Frequently asked questions
How much is a Rolex Day-Date in 2026?
Gold models trade roughly $38,000–$52,000, platinum $75,000–$100,000, and diamond or gem-set examples into six figures.
Is the Day-Date only made in gold and platinum?
Yes — there is no steel Day-Date. That is part of what makes it Rolex's flagship.
36mm or 40mm?
36mm is the classic President; 40mm wears larger and more modern. Both are current.
Can you source a specific dial or diamond Day-Date?
Yes — specific dials, factory-diamond and discontinued Presidents are exactly what our network finds. Tell us what you want.
Ready to buy? Request your Rolex Day-Date and we'll quote the market today — authenticated, insured, and delivered before payment.
Looking for a specific Rolex?
We source authenticated references on demand — no waitlist.
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